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In-Depth Analysis of Digital Out of Home (OOH) Market 2020 | Report Covers Top Key Players, Regions, Supply and Consumption, Forecast till 2024

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The Key purpose of “Digital Out of Home (OOH) Market” report is to deliver key market trends, the scope of report, competitive landscape and industry overview with key players. Digital Out of Home (OOH) market report is designed by a detailed investigation process to collect all the necessary data. Further, the report studies the revenue generated from the market analysis and opportunity analysis to estimate the market size.

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Digital Out of Home (OOH) Market Covers Key Players:

  • JCDecaux Group
  • Clear Channel Outdoor Holdings Inc.
  • Lama Advertising Company
  • OUTFRONT Media
  • Daktronics Inc.
  • Talon Outdoor Ltd
  • oOh!media Limited
  • QMS Media Limited
  • SevenOne Media GmbH
  • Stroer SE & Co. KGaA
  • Exterion Media Group
  • The Times Group
  • EyeMedia

    Market Overview:

  • The digital out of home (OOH) advertising market is expected to register a CAGR of 11%, over the forecast period (2019-2024). Developed countries continue to have a major share in the market with the highest penetration of screens, while the demand is increasing in developing countries. The increased demand is caused in part by the rise in urban population and by economic development.
  • – Owing to the rise in urban population, there has been an increase in spending power due to which companies are targeting those regions extensively to improve their penetration in those regions. Aisa-Pacific accounted for the highest population in the middle class, and the economic growth is poised to fuel the spending in advertisements spendings.
  • – Moreover, there has been steady growth in the amount spent on Advertising. The USA, for instance, topped this list followed by China and Japan. The USA has been rated highest when it comes to the ROI per screen.
  • – Advertisers are also coming up with more innovative and interactive street furniture due to which the advertisers can engage their audience and can collect data about their audiences.

    The Digital Out of Home (OOH) Market Report Includes:

    • The Digital Out of Home (OOH) market report covers the present status and future prospects.
    • The report analyses market trends, size, and forecast in different geographically.
    • The report provides market competition overview among the Top companies.
    • The report provides a complete analysis of the current and emerging market trends and opportunities.

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    Scope of the Report:

  • The Digital OOH market typically comprises of digital signage providers who have digital screens across various locations. They partner with different service providers to utilize their real estate to screen digital advertisements of their clients. The integration of real-time data to the digital screens is helping the advertisers create more creative and interactive content due to this there has been an increase in the visibility of the digital screens.
  • Key Market Trends:

    Transit Accounts for a Significant Share of Digital OOH Market

    – Transit is the most dominant segment, as public transport has been the preferred option by a significant population in Europe, Asia-Pacific due to their advanced and high-density public transport infrastructure.
    – The North America region is less dependent on public transport but the region has the most extensive network of airports and accounts for the most number of registered flights in any sector. Due to which, there is a high influx of people at their airports and attracts demand.
    – Moreover, with the advent and emergence of smart cities, there has been increased spending on public transport infrastructure owing to which more population is said to use the public transit systems to combat pollution and congestion.

    Asia-Pacific is Set to Dominate the Market

    – Asia-Pacific has the largest population of all the region. With an increase in the urban population and increased purchasing power, Asia-Pacific is considered to be one of the largest markets for Digital and OOH market.
    – The region’s developed infrastructure is playing a major role in the development of the Digital OOH market.
    – Moreover, the region is dominated by local players like Times Internet, Shanghai Media Group, while major players like JCDecaux also have considerable market share in this region.

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    Important Questions Answered in The Digital Out of Home (OOH) Market Report:

    • What is the main factor that takes this market to the next level?
    • What will the market demand and what will be growth?
    • What are the latest opportunities for the Digital Out of Home (OOH) Market in the future?
    • What are the strengths of the main players?
    • What is the key to the Digital Out of Home (OOH) Market?

    Detailed TOC of Digital Out of Home (OOH) Market Report 2020-2024:

    1 INTRODUCTION
    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study

    2 RESEARCH METHODOLOGY

    3 EXECUTIVE SUMMARY

    4 MARKET DYNAMICS
    4.1 Market Overview
    4.2 Market Drivers
    4.2.1 Increase in Public Transit Infrastructure
    4.2.2 Price Erosion of Digital Screens
    4.2.3 High Advertising Flexibility with Connected Screens
    4.3 Market Restraints
    4.3.1 High Installation and Maintenance Cost
    4.4 Industry Value Chain Analysis
    4.4.1 Threat of New Entrants
    4.4.2 Bargaining Power of Buyers/Consumers
    4.4.3 Bargaining Power of Suppliers
    4.4.4 Threat of Substitute Products
    4.4.5 Intensity of Competitive Rivalry

    5 MARKET SEGMENTATION
    5.1 Location
    5.1.1 Indoor
    5.1.2 Outdoor
    5.2 Application
    5.2.1 Billboard
    5.2.2 Transit
    5.2.3 Street Furniture
    5.2.4 Other Applications
    5.3 End User
    5.3.1 Retail
    5.3.2 Healthcare/Pharmaceuticals
    5.3.3 Financial Services
    5.3.4 Automotive
    5.3.5 Telecom/Utilities
    5.3.6 Government Agencies
    5.3.7 Other End Users
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Rest of the World

    6 COMPETITIVE LANDSCAPE
    6.1 Company Profiles
    6.1.1 JCDecaux Group
    6.1.2 Clear Channel Outdoor Holdings Inc.
    6.1.3 Lama Advertising Company
    6.1.4 OUTFRONT Media
    6.1.5 Daktronics Inc.
    6.1.6 Talon Outdoor Ltd
    6.1.7 oOh!media Limited
    6.1.8 QMS Media Limited
    6.1.9 SevenOne Media GmbH
    6.1.10 Stroer SE & Co. KGaA
    6.1.11 Exterion Media Group
    6.1.12 The Times Group
    6.1.13 EyeMedia

    7 INVESTMENT ANALYSIS

    8 MARKET OPPORTUNITIES AND FUTURE TRENDS

     

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