News Release

Web Analytics Market 2020-2024 | Insights by Types, Applications, Market Drivers, Industry Segmentation and Forecast Analysis


The Key purpose of “Web Analytics Market” report is to deliver key market trends, the scope of report, competitive landscape and industry overview with key players. Web Analytics market report is designed by a detailed investigation process to collect all the necessary data. Further, the report studies the revenue generated from the market analysis and opportunity analysis to estimate the market size.

Get a Sample Copy of the Report –  

Web Analytics Market Covers Key Players:

  • Google LLC
  • IBM Corporation
  • Facebook Inc.
  • Webtrends Inc.
  • Adobe Systems Incorporated.
  • Yahoo! Inc. (Verizon)
  • Microsoft Inc.
  • comScore Inc.
  • Splunk Inc.
  • MicroStrategy Incorporated
  • Tableau Software
  • SAS Institute
  • Teradata Corporation
  • Applied Technologies Internet S.A.
  • Hootsuite Inc.
  • SimilarWeb Ltd.

    Market Overview:

  • The web analytics market is expected to grow at a CAGR of over 15.2% during the forecast period (2019 – 2024). The web analytics market is expected to gain momentum from the steady rise in marketing automation and online shopping trends going across the world.
  • – Web analytics is the analysis of managing and integrating a huge variety of data to help in the creation of an understanding of the visitor’s experience via online interaction, in a data-driven business model.
  • – Increasing awareness about the effective utilization of large chunks of unorganized, random data and improved performance of web analytics solutions by different enterprises is expected to create many opportunities in the market.
  • – The rising demand for web analytics has led to the invention of new technologies and solutions. The applications of web analytics help enterprises plan and publish relevant content on the website, create ads and launch marketing campaigns to target potential customers and convert them into buyers by gaining insight of their behavior and buying pattern.
  • – However, data privacy is a concern that is seen as a major drawback to web analytic solutions. For instance, in November 2018, cryptocurrency exchange platform was the target of hackers who breached a widely used web analytics platform Statcounter to steal cryptocurrency from the exchange, which strengthens the point of data privacy concerns.

    The Web Analytics Market Report Includes:

    • The Web Analytics market report covers the present status and future prospects.
    • The report analyses market trends, size, and forecast in different geographically.
    • The report provides market competition overview among the Top companies.
    • The report provides a complete analysis of the current and emerging market trends and opportunities.

    For More Information or Query or Customization Before Buying, Visit at –

    Scope of the Report:

  • Web analytics is the process of analyzing the behavior of visitors to a website. By the usage of web analytics business is enabled to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar amount each customer spends.

    Key Market Trends:

    Retail (E-Commerce) Sector to Dominate the Web Analytics Market

    – The retail market around the world is going through a drastic transformation from physical stores to online channel. With the increasing advancement of the internet and the freedom to access it from anywhere, brick-and-mortar stores have turned into a digital retailer.
    – This rapid digitization is urging retail giants across the globe to reach out to mass audiences, to provide access to products and brands available worldwide. By giving such ease of accessibility to people, digitization enables the firms to attract customers new customers and take their game to a higher level.
    – The firms are adopting digital technology for the improvement of their marketing campaigns and augmenting it to their supply chain operations to offer better success rates.
    – With the sales of retail (e-commerce) increasing year on year reaching 461.58 billion in 2018, it is evident that the U.S market is increasing on a rapid rate and with the competition also increasing in the industry, the firms need to adopt web analytics solutions to retain and attract new customers.

    North America to Lead the Market

    – North American web analytics market is growing rapidly due to a constant rise in online shopping, marketing automation, along with the incremental shift towards online data-driven businesses in the region. The North American market is a leader in the digital industry and also holds the world’s largest e-commerce market.
    – Also, with the higher usage of smartphones in this region, it is going to expand the demand for web analytics as there has been a drastic increase in website traffic across the world and this region owing to the increased usage of smartphones and other wearable devices.
    – Web analytics has also proven to be extremely productive in analyzing the geographical distribution of website traffic through social media tracking and ranking.
    – The North American region also consists of various web analytics solutions firms making the market highly competitive. The e-marketers are integrating web analytics into their business model to understand the trend of their respective market.

    Purchase this Report (Price 4250 USD for Single User License) –

    Important Questions Answered in The Web Analytics Market Report:

    • What is the main factor that takes this market to the next level?
    • What will the market demand and what will be growth?
    • What are the latest opportunities for the Web Analytics Market in the future?
    • What are the strengths of the main players?
    • What is the key to the Web Analytics Market?

    Detailed TOC of Web Analytics Market Report 2020-2024:

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Growing Demand for Online Shopping Trends
    4.4 Market Restraints
    4.4.1 Rigid Government Regulations and Data Privacy Regulations Compliance
    4.5 Industry Attractiveness – Porter’s Five Force Analysis
    4.5.1 Threat of New Entrants
    4.5.2 Bargaining Power of Buyers/Consumers
    4.5.3 Bargaining Power of Suppliers
    4.5.4 Threat of Substitute Products
    4.5.5 Intensity of Competitive Rivalry

    5.1 By Application
    5.1.1 Online Marketing
    5.1.2 Marketing Automation
    5.1.3 Mobile Analytics
    5.1.4 Content Marketing
    5.1.5 Social Media Management
    5.1.6 E-mail Marketing
    5.1.7 Targeting and Behavioral Analysis
    5.1.8 Display Advertising Optimization
    5.1.9 Multichannel Campaign Analysis
    5.2 By Service
    5.2.1 Professional Services
    5.2.2 Managed Services
    5.3 By End-user Vertical
    5.3.1 Retail
    5.3.2 Manufacturing
    5.3.3 Information Technology
    5.3.4 Banking, Financial Services and Insurance
    5.3.5 Healthcare
    5.3.6 Transportation & Logistics
    5.3.7 Other End-user Verticals
    5.4 Geography
    5.4.1 North America
    5.4.2 Europe
    5.4.3 Asia-Pacific
    5.4.4 Latin America
    5.4.5 Middle East & Africa

    6.1 Company Profiles
    6.1.1 Google LLC
    6.1.2 IBM Corporation
    6.1.3 Facebook Inc.
    6.1.4 Webtrends Inc.
    6.1.5 Adobe Systems Incorporated.
    6.1.6 Yahoo! Inc. (Verizon)
    6.1.7 Microsoft Inc.
    6.1.8 comScore Inc.
    6.1.9 Splunk Inc.
    6.1.10 MicroStrategy Incorporated
    6.1.11 Tableau Software
    6.1.12 SAS Institute
    6.1.13 Teradata Corporation
    6.1.14 Applied Technologies Internet S.A.
    6.1.15 Hootsuite Inc.
    6.1.16 SimilarWeb Ltd.




    Contact Us:

    Name: Ajay More

    Phone: US +14242530807/ UK +44 20 3239 8187

    Email: [email protected]

    Our Other Reports:

    Acid Violet 43 Market 2020 – 2026 Industry Forecast Analysis by Global Opportunities, Development Size, Organization Share, Market Components, and Regional Outlook

    Rower Market Size, Share 2020 By Development, Trend, Key Manufacturers, Price, Supply Demand, Growth Factor and End User Analysis, Outlook till 2026

    Sludge Cleaning Robots Market 2019 Global Market Growth, Trends, Revenue, Industry Size, Share and Demands Research Report 2025

    Lubricants Market Size, Share – 2019 Global Industry Growth Rate, Key Players, Forces Analysis, Revenue and Forecast to 2025

    General Contracting Market 2020 Size, Global Trends, Development Status, Opportunities, Future Plans, Competitive Landscape and Growth by Forecast 2024

    Transdermal Patch Market Research Report includes Development Trends, Key Manufacturers and Competitive Analysis to 2024

    Digital Packaging Printing Market 2020 Global Technology, Size, Development, Trends, Market Dynamics and Forecasts to 2024

    Light Vehicle Ignition Coil Market Size, Share | Growth Analysis by Leading Key Players 2020 – Globally Effective Factors, Trends, Business Plans, Key Findings Forecast to 2026

    Sound Conditioners Market 2020 Shows Global Growth opportunities with Key Players, Industry Size, Share, Regional Revenue, Gross Margin Analysis Forecast by 2026

    Inverter Drives Market 2020 |Emerging Growth Rate by Global Size, Industry Share, Price, Revenue, Market Dynamics, Latest Scope, Top Key Players with Forecast Analysis 2026